April 2, 2026
I Finally Built the Thing I Should Have Built Years Ago
For 32 years I’ve lived the same way. Lift. Eat real food. Repeat. No drama, no complexity, no stack of supplements taking up half the kitchen counter. I’m simple at heart and honestly, it’s served me well.
But here’s something I’ve never been totally honest about publicly — when it comes to building personalised meal plans for my clients, I’ve struggled to find the time to do it properly. And the reason is a bit ironic. Because for me, food is so instinctive that sitting down to map out macros and meals for someone else’s body, goals and budget just never made it to the top of the list. I eat simple. I know what works for me. Translating that into something structured for a client is a different job entirely.
That changes now.
It Started With Years of Writing
If you’ve followed me for any length of time, you’ll know I’ve never shut up about food. I’ve written about why we should eat like it’s the 1970s — before food manufacturers decided to engineer everything within an inch of its life. I’ve challenged the idea that you need to drink water constantly throughout the day. I’ve been banging on about real ingredients, micronutrient density and the dangers of ultra-processed food long before it became a mainstream conversation.
All of that thinking — years of posts, beliefs, positions on food and diet — is baked into what I’ve just built. Combined with my background in AI development, I’ve created the TCB Meal Planner. A tool that thinks the way I think about food, and builds plans the way I’d build them if I had unlimited time.
How It Works
It’s four screens. That’s it.
You start with your profile — name, email, age, weight, height, biological sex. That’s it for the personal stuff. If you’re over 40, the planner automatically flags it and applies what I call the 40+ Protocol, elevating your protein targets to account for anabolic resistance. This isn’t optional — it’s non-negotiable if you want to hold and build muscle after 40, and the science backs it up completely.
Next you tell it about your training — how many days a week you’re in the gym, how hard you’re working, and what your primary goal is. Building muscle, losing fat, recomposition, or maintenance. Your daily calorie and macro targets calculate live on screen as you go.
Then food and budget. You pick how many meals a day you want, set your weekly food spend anywhere from £40 to £200, tick any dietary requirements — gluten-free, dairy-free, vegetarian, vegan, no pork, no shellfish — and list anything you’d rather not eat. One rule that never changes regardless of what you select: zero processed or ultra-processed food. One protein shake per day maximum. Everything else comes from real, whole, identifiable ingredients.
Hit build, and within about thirty seconds you have a complete 7-day meal plan. Training days automatically get more carbohydrates, rest days fewer. Breakfast, lunch, dinner, snacks and a shake — every meal listed with the exact ingredients and the protein per meal. Alongside the plan you get a full weekly shopping list, consolidated across all seven days, grouped by category, with quantities and an estimated cost. You can tick items off as you go round the shop.
The whole thing — meal plan and shopping list — gets emailed to you, formatted and ready to go.
What It Costs
If you’re an existing TCB client, you can add the meal planner to your coaching for £5 a month. That’s it. A weekly personalised plan, shopping list and email delivery on top of whatever we’re already doing together.
If you’re not currently working with me but you want access, it’s £10 a month as a standalone subscription. No contract, cancel whenever you like.
For context — a single session with a nutritionist will cost you more than six months of this. And unlike a one-off consultation, this rebuilds your plan every week around your actual budget, your actual dietary requirements, and your actual goals.
One More Thing
This isn’t a generic meal planning app. It doesn’t know about you, so it doesn’t try to pretend it does. What it does is take the philosophy I’ve spent three decades developing — eat real food, hit your protein, don’t overcomplicate it — and apply it specifically to your body and your life.
The food it recommends is the food I’d put in front of you if you were a client sitting across from me. Clean, simple, affordable and effective.
That’s all it’s ever needed to be.
Keep an eye out for updates in the coming months.
