AI Product Developer · Fitness Technology
James Darlington
Building intelligent tools for the fitness sector
32 years as a natural bodybuilder. 10+ years in global marketing leadership. Lifelong builder.
I design and develop AI-powered applications, WordPress plugins, and intelligent coaching tools — with a specialism in the fitness, health, and wellness sector. My work sits at the intersection of deep domain expertise and frontier AI engineering.
Technical Stack
Tools & Technologies
Selected Work
Applications & Platforms
TCB AI Blog Writer
Fully autonomous content engine that generates and publishes daily blog posts for The Conscious Bodybuilder using the Anthropic Claude API. Zero manual input — topic ideation, SEO metadata, and branded voice are all AI-driven.
- Daily WP-Cron trigger with configurable schedule
- Claude API integration with branded system prompt
- Auto-populates Yoast / Rank Math SEO fields
- Duplicate title guard across last 20 published posts
- Keyword queue mode for curated content control
- Generation log dashboard with admin controls
TCB Monthly Pulse
Client self-assessment plugin with 5-pillar scoring, coach gap analysis dashboard, and AI-readiness for automated feedback generation.
- 5-pillar scoring (training, nutrition, sleep, mindset, momentum)
- Coach-side scoring dashboard and gap analysis
- Branded dark-mode frontend form
- Tokenised secure submission links
Client Session Manager
Full client lifecycle management plugin with session tracking, automated low-session alerts, Google Calendar sync, and client portal access. Includes WhatsApp messaging integration via Twilio.
- Automated session deduction and low-credit warnings
- Google Calendar API integration
- WhatsApp template messaging via Twilio
- Client-facing portal with shortcode
- Activity logging and admin automation controls
30-Day Challenge Platform
WordPress challenge management plugin with public leaderboard, daily completion logging, and client onboarding flow. Designed as a pre-launch lead generation and community activation tool.
- Challenge creation and assignment admin
- Live leaderboard with completion tracking
- WordPress user import and challenge enrollment
- TCB-branded dark frontend UI
- Email + WhatsApp delivery integration
Workout Builder & Client Calendar
Everfit-inspired workout builder with dark mode UI and drag-to-reschedule calendar. Clients can view, log, and reorder their workouts on a live calendar interface.
- Drag-and-drop workout rescheduling
- Exercise library with sets/reps/tempo fields
- Dark mode, mobile-responsive UI
Gym Class Booking System
Full gym booking plugin with class scheduling, capacity management, waitlist, no-show tracking, email reminders, and recurring schedules. Tested at 10K+ member scale.
- Real-time availability via AJAX
- Automated waitlist management
- Recurring class schedules
- No-show tracking and alerts
Simple Gym CRM
Lightweight WordPress CRM for independent trainers. Client records, sortable data views, session history, and goal tracking — no third-party dependency.
- Sortable client list with filtering
- Session and goal history
- Clean admin UI, zero bloat
Autonomous Crypto Trading Plugin
WordPress-based algorithmic trading plugin using Claude AI as the decision engine. Multi-timeframe technical analysis with autonomous buy/sell execution, paper trading mode, and emergency kill-switch. Designed for personal portfolio management on live exchanges.
- Claude AI as real-time trading decision engine
- Multi-timeframe analysis (RSI, MACD, moving averages)
- Autonomous buy/sell execution via exchange API
- Paper mode for risk-free strategy validation
- Kill-switch and risk management controls
- AI signal confidence scoring and reasoning logs
Smart Money Intelligence Dashboard
Live whale-tracking terminal with Binance real-time data feeds, Claude AI signal interpretation, and Bloomberg-style dark UI. Tracks institutional accumulation patterns to surface retail-actionable signals.
- Live Binance public API feeds
- Claude AI signal narrative layer
- Whale accumulation / distribution pattern detection
- Terminal-style UI with scan lines
TCB Membership Community Platform
Full spec and architecture for a paid membership community on WordPress. Members-only workouts, video library, challenges, and community features — entirely first-party with no dependency on Facebook or third-party social networks.
- MemberPress + BuddyBoss architecture spec
- Tiered access model with content gating
- Integrated with challenge platform and Monthly Pulse
- ScoreApp-style pre-launch waitlist funnel
Vehicle Finance Calculator
Interactive finance comparison tool for The Van Experts (thevanexperts.com). Calculates and compares PCP, HP, and Lease options with real-time monthly payment figures, total cost analysis, and best-deal flagging.
- PCP / HP / Lease comparison engine
- Real-time payment calculation with APR
- Best-deal auto-highlighting
- VAT-aware business finance mode
PT Practice Organiser
React-based coaching practice dashboard. Unified view of clients, schedule, leads pipeline, and monthly revenue in a single-screen interface built for independent trainers.
- Client management with lead pipeline
- Daily schedule and session overview
- Revenue and KPI dashboard
Background
Experience & Expertise
Founded and built theconsciousbodybuilder.com — a natural bodybuilding and testosterone optimisation coaching brand for men over 40. Sole developer of all proprietary software: client management, AI content generation, challenge platforms, and membership infrastructure. Brand positioning rooted in terrain theory, elimination-first supplementation philosophy, and consciousness-first health. Launching September 2026 membership community.
Drug-free competitive bodybuilder and personal trainer specialising in men over 40. 32 years of first-hand training methodology, progressive overload programming, and natural hormone optimisation. Deep domain expertise in exercise physiology, nutrition biochemistry (methylation pathways, AGAT enzyme suppression, copper metabolism), and recovery science.
Led global marketing functions and held Managing Director position at a startup. Extensive background in data-driven growth, relationship management, and brand strategy at scale. Developed the analytical rigour and systems thinking that now underpins product development and AI application architecture.
Runs parallel van sales operation (thevanexperts.com). Built and maintains the web presence, SEO strategy, and bespoke finance calculator tooling. Demonstrates commercial versatility across sectors.
Approach
“Train Hard.
Think Deep.
Live Clean.”
I build tools from the inside out. Every application starts with lived domain experience — not a brief. After 32 drug-free years in bodybuilding and a decade leading global marketing teams, I understand what fitness clients, coaches, and operators actually need from software.
My integration of AI is intentional and principled. I use Claude as a reasoning layer — not a shortcut. Whether that’s generating brand-voice content at scale, interpreting market signals, or acting as a decision engine inside a trading plugin, the AI is doing real cognitive work within a system I’ve architected to be safe, testable, and explainable.
I’m drawn to roles where domain depth matters as much as technical depth — where the person building the tool is also the person who would use it.
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