Ditch the Tech, Trust Your Body
In the past 33 years of training, I’ve worn wearable tech for less than 6 months. back in 2010 I purchased a FitBit watch – the purpose of which was to track my steps, but ended up tracking my...
James Darlington
Fitness Coach
James Darlington
Fitness Coach
TheConsciousBodybuilder
Expert personal training in Cardiff for those over 35 who refuse to settle for “good enough”
I’m James Darlington, and I specialise in transforming men in their 40s and 50s who are tired of generic fitness advice that ignores the realities of aging. My approach isn’t about following cookie-cutter bodybuilding routines—every session is unique, tailored to you, and guaranteed to challenge you in ways that produce real results.
At 50 years old as a natural bodybuilder with decades of training experience, I’ve distilled effective body transformation into five essential principles: structured planning, unwavering consistency, progressive overload with heavy weights, smart training and recovery balance, and seamless integration into your busy life.
Fair warning: DOMS (Delayed Onset Muscle Soreness) are guaranteed. That’s how you know it’s working.
The CB Method
Strength That Lasts. Training That Evolves.
...and build the strength, energy, and confidence you deserve.
3STEP
Mind. Body. Spirit. Integrated.
Breath control. Postural awareness. Mental focus. When these connect, training transforms from mechanical to powerful. This is practical integration—building resilience, energy, and the kind of strength that shows up everywhere.
Because your strongest years shouldn't be behind you.
“
"Trained with James for over a year at 50+. He built running-specific strength programs that transformed my whole body. Beyond the brilliant workouts, I valued his science discussions and humor. Leg days were legendary—mutual suffering without complaint. His intimidating presence pushed me harder than I ever push myself now."
"James pushes you to your limits while keeping motivation sky-high. His holistic approach combines expert knowledge with genuine friendship—you leave every session smiling. In 6 months, I dropped 2 waist sizes and got seriously ripped. People noticed my transformed physique and confidence. Best investment I've ever made."
"Training with James has been a game-changer. He's a conscious coach who understands the mind-body connection—building strength, confidence, and body awareness, not just aesthetics. Every session is purposeful and tailored to help you grow inside and out. Cardiff's best trainer, hands down."
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34
340
Years of Experience
50
500
Years
Young
8K+
80
K+Hrs In
The Gym
100's
1000
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